You invest in media to drive sales. We drive media performance. Welcome to the Driver's Seat
We are in the business of delivering findings that matter.
Our clients – who spend in excess of $20 billion per year in media – look to MMi to provide them with actionable, quantifiable insights that help drive their business. Media auditing is not for the faint of heart, and advertisers have been relying on MMi to get the job done since 1995. Transparency concerns? We can help. Contact us.
The MMi Difference
There is only one MMi Media Audit
We are staffed by former agency and client-side media professionals, providing us with an unequaled industry purview.
Our media team has an average of 20+ years experience in the industry. Many were audited by MMi at some point prior to joining us.
MMi is the only media audit firm with a patented software solution. Our Circle Audit® technology was built to capitalize on our unmatched understanding of the U.S. media supply chain.
Circle Audit® fuels our ability to provide 100% coverage (no sampling), and unparalleled quality controls.
You don’t need an audit firm to give you “insights” that you should already be receiving from your agency. A media audit should drive value.
An MMi media audit will quantify how your media performed relative to costs and expectations – so that you can get what you paid for.
As the 2018-19 national TV Upfronts get underway, there has been some controversy over one of the selling tactics from last year’s 2017-18 Upfronts. At least two broadcast networks actively promoted shorter commercial pods in Prime Time. read more…
We’ve written extensively here about best practices in media buying and stewardship as well as about media planning processes. It takes more than excelling individually in each of these areas to maximize the effectiveness of your media investment, read more…