Advertising Research Foundation
Demonstrating its continuing commitment to “Setting the Standard in Media Accountability®”, MMI is one of the newest members of the Advertising Research Foundation (ARF). This move emphasizes MMI’s belief in the important role that effective and appropriate use of advertising and media research plays in virtually all facets of the media investment cycle.
The ARF is a driving force in the evolution of industry research capabilities to support continuous improvement in advertising and marketing communications effectiveness.
