EVP, Chief Media Operations Officer
Last week, I attended the Interactive Advertising Bureau’s Programmatic Symposium in New York. Programmatic advertising is the application of data and software to automate digital advertising (including tasks such as audience targeting, read more…
There is a relatively new discipline at some large media agencies or within their holding companies: Accountability. Functional teams with names like “Accountability,” “Value Management,” and others have arisen at some large agencies within the past few years. read more…
By Guest Contributor Michael Farmer
Procurement and benchmarking rose to corporate prominence once “increased shareholder value”
MMi’s CEO Thomas Bridge argues in a new MediaPost column that all entities throughout the media buying ecosystem (agencies included) should be held financially accountable for performance against documented expectations — not just Google.
In a recent address at Advertising Week Europe, read more…