MMi’s Mike Solomon in MediaPost: Will Buyers Put Up, Shut Up, or Niether in This Year’s Upfronts?

May 13, 2019

In a new MediaPost column published today, MMi’s Mike Solomon wonders whether media agency buyers will keep complaining about the broadcast networks’ selling tactics, or whether they will actually do something about them.  In a recent panel session at an annual national TV upfront preview forum (MediaPost’s Outfront), read more…

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