MMi CEO Thomas Bridge in MediaPost: Media Auditor Guidelines – The Tail Wags the Industry’s Dog

July 11, 2017

In a new MediaPost column out today, MMi’s Thomas Bridge discusses the current industry initiative to create voluntary standards for media auditors, and points out that it is focused exclusively on the last step in the media supply chain while neglecting to address issues earlier in the media-buying ecosystem. read more…

, ,

News

1 2 3 19