EVP, Chief Media Operations Officer
Mike’s efforts over his 20+ year career in the media industry have been consistently guided by his passion for learning and his ability to convert facts into actionable insights and strategies for Clients. Whether analyzing competitive activity as a junior planner, leading communications initiatives for major Clients as a group planning director, or in his current role directing media audit operations for MMI, Mike’s approach has remained the same: learn avidly, and leverage that knowledge to continuously improve.
This focus on discovery and ongoing improvement has served Mike particularly well in his current role, directing media audit operations for the largest media accountability firm in the US. Mike joined MMi in 2007 and is charged with leadership of the media audit teams – managing workflow, processes, quality assurance and communication of insightful findings to equip Clients and their agencies with the information they need to recover lost value, capture key learning and elevate to best practices.
Mike works with MMi’s audit teams to leverage the firm’s proprietary Circle Audit® system, focused approach, and unique purview of industry best practices to help Clients understand how their agencies and media vendors are performing, and where opportunities exist to recover or capture additional value. Mike also has extensive experience working with advertisers and their agencies to develop tailored, quantifiable and measurable media performance criteria for use in ongoing tracking.
Prior to joining MMi, Mike was VP, Group Director – Media Planning at PHD USA, an Omnicom company, where he led strategic media planning efforts across all major media for Clients in the Consumer Packaged Goods, Financial Services, Distilled Spirits, and Retail sectors, among others. Mike is a cum laude graduate of the advertising program at the University of Missouri-Columbia’s School of Journalism. He earned a Master of Business Administration, also from the University of Missouri-Columbia.
Mike and his wife, Betsy, live in suburban St. Louis with their two children and a small menagerie of four-legged hangers on. When not at work, Mike enjoys spending time with his family and rooting for his marvelously talented kids at soccer games, dance recitals, swim meets, and orchestra concerts. He is an avid reader and loves a good rock concert.