Spot Radio Posting: Progress in Accountability

November 6, 2008

Radio Historically Had Less Accountability Than Other Media

While guaranteed audience delivery posting thresholds have been broadly accepted for local TV buys and print offers circulation guarantees, spot radio traditionally has not offered the same accountability. As a result, read more…

Media Watchdog

5 Keys to Spot TV Stewardship

November 1, 2007

You can have the most accurately estimated and most perfectly negotiated buy in history, but, if not stewarded, you aren’t going to get what you expect or what you are paid for. read more…

Communication—Open communication is necessary on all sides,

Media Watchdog

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