Accountability Could Revitalize the Radio Star

August 1, 2007

It’s no secret that spot radio has been struggling for some time. The industry has suffered a litany of threats from new audio sources including internet radio, music downloads and I-Pods, satellite radio, audience measurement and other issues. While local advertisers still value radio as a key element of their media mix (19%), read more…

Media Watchdog

Why Should Advertisers Consider an Independent Media Audit?

December 14, 2006

Because up to twenty-percent of your media investment may be at risk!

Ironically, while advertising media represents a significant portion of an advertiser’s SG & A (Selling, General, and Administrative) expense, there are often insufficient controls in place to insure that an advertiser’s media schedule will actually run as purchased. read more…

Media Watchdog

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