A Questionable Endeavor: The MRC Media Auditor Guidelines Project

October 3, 2017

In a new MediaPost column, MMi’s COO, Mike Solomon, questions the appropriateness of the current initiative being led by the Media Rating Council to create voluntary guidelines for media auditors.  Mike points out that the focus on responsible use of research data by media auditors while ignoring all of the earlier participants in the media supply chain is like addressing food safety solely by regulating that restaurant waitstaff wash their hands. read more…



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