|
|
MMI was hired to identify any and all broadcast
under-delivery and print discrepancies that should result in cash or media restitution back to the Client, within a reasonable time span of the close of the Client's fiscal quarter. In their desire to achieve the organization's Sarbanes-Oxley compliance goals, the Client wanted to make sure that all rebates, credits, discrepancies were resolved and secured in a more timely and more thorough manner than they had previously experienced. At the same time MMI was brought in to audit the agency's performance, the Client announced a decision to move their media planning and buying to a new media AOR partner, making it even more critical to identify everything that was due to the Client, in advance of the transition. |
|
|
The audit identified significant spot TV
under-delivery and multiple buying guideline violations (agency had shown their post buy analysis at a market level, even though guidelines specified station level) that totaled in excess of $1 million for the quarter. On the Client's National TV buy, spots began airing in advance of the prescribed on-air date, resulting in media credits due back to the Client in excess of $2 million. Finally, the agency did not manage the Client's National print buy to insure publication adherence to the instructions provided on the insertion orders or the accuracy of the invoicing. This resulted in bleed charges for non-bleed ads, incorrect copy running and page separation violations totaling in excess of $1 million. |
