<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Media Management Inc. &#187; Media Watchdog</title>
	<link>http://www.mediaaudit.com</link>
	<description>Setting the standards for media accountability.</description>
	<lastBuildDate>Mon, 30 Jan 2012 17:39:49 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.3.1" -->

	<item>
		<title>Things We&#8217;ll Be Watching in 2012</title>
		<description><![CDATA[By Michael Solomon SVP, Media Audit Operations At MMI, we are – for the most part, at least &#8212; all &#8220;media geeks&#8221; at heart. We all share a genuine fascination...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/things-well-be-watching-in-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=things-well-be-watching-in-2012</link>
			</item>
	<item>
		<title>Nielsen/McKinsey’s NMIncite Reviews the State of Social Media</title>
		<description><![CDATA[MMI is pleased to share key highlights from the latest NMIncite quarterly “State of the Media” (3rd Quarter, 2011) report, focusing on Social Media. The report provides very broad review...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media</link>
			</item>
	<item>
		<title>Minimizing Advertiser Risk During Media Agency Transitions: Protecting Marketing Communications as One Relationship Ends and Another Begins</title>
		<description><![CDATA[by Lisa Rubenstein Engagement Lead – Audit Services Think changing your media buying agency will be just a minor and short-term bump in the road to better advertising effectiveness?  Marketers...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/minimizing-advertiser-risk/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=minimizing-advertiser-risk</link>
			</item>
	<item>
		<title>SQAD TV Benchmarking: MMI Position Paper</title>
		<description><![CDATA[SQAD TV is a benchmark to evaluate the relative cost efficiency of client media buys versus the marketplace.  Several clients have recently questioned how SQAD is addressing two key events...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/sqad-tv-benchmarking-mmi-position-paper/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sqad-tv-benchmarking-mmi-position-paper</link>
			</item>
	<item>
		<title>Advertiser Beware! Accountability Creep!</title>
		<description><![CDATA[By Michael Solomon SVP, Media Audit Operations Service companies such as advertising agencies (and yes, even media auditors) have a term for assignments which migrate and expand over time to...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/advertiser-beware-accountability-creep/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=advertiser-beware-accountability-creep</link>
			</item>
	<item>
		<title>Size and Complexity of Interactive Media Investments Continues to Grow</title>
		<description><![CDATA[Independent Auditor Urges Advertisers To Elevate Performance Oversight Whether you work in the business or are an ordinary consumer, you cannot miss the onslaught of news regarding the growing importance...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/size-and-complexity-of-interactive-media-investments-continues-to-grow/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=size-and-complexity-of-interactive-media-investments-continues-to-grow</link>
			</item>
	<item>
		<title>Ratings-Free Radio</title>
		<description><![CDATA[Where&#8217;s the Benefit to the Advertiser? As reported by Inside Radio1, a growing number of radio broadcasters are opting out of the ratings services for their small market stations. Tough...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/ratings-free-radio/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ratings-free-radio</link>
			</item>
	<item>
		<title>Your Media Investment: MMI’s 3 Simple Questions</title>
		<description><![CDATA[(And why they can be so difficult for you to answer) By Michael Solomon SVP, Media Audit Operations Every advertiser should be able to answer the MMI 3 Questions™ with...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/your-media-investment-mmi%e2%80%99s-3-simple-questions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-media-investment-mmi%25e2%2580%2599s-3-simple-questions</link>
			</item>
	<item>
		<title>Barter and Media Accountability</title>
		<description><![CDATA[By Michael Solomon SVP, Media Audit Operations Earlier this year – in the span of less than one week – two of the major advertising agency holding companies announced new...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/barter-and-media-accountability/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=barter-and-media-accountability</link>
			</item>
	<item>
		<title>Is the TV Upfront Right for Your Organization?</title>
		<description><![CDATA[by Lisa Rubenstein Engagement Lead – Audit Services Do you feel swept away by the rush to plan and the drama of the TV Upfront season? It’s that time of...]]></description>
		<link>http://www.mediaaudit.com/media-watchdog/is-the-tv-upfront-right-for-your-organization/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-the-tv-upfront-right-for-your-organization</link>
			</item>
</channel>
</rss>

