Audit findings derived from your actual buy data. Every last bit of it.
MMi’s patented Circle Audit® technology facilitates electronic transfer and analytics of each individual transaction and commercial occurrence. Circle Audit® fuels our ability to offer:
- 100% Coverage (No Sampling)
Sampling does not work in media audits. For findings to be actionable, it’s important to look at every commercial within the negotiated deal, using your actual buy data. If your media audit findings aren’t being driven by your data, what good are they?
- Unparalleled quality controls
Because we can import 100% of each advertiser’s actual data at an individual commercial level, we are able to independently assure and confirm the quality of the data before we begin.