Sponsorship Science is now part of MMi!
63% of marketers do not have a standardized process(es) for measuring return on sponsorship initiatives*
Sponsorship Science. Because Sponsorships Are Not a Game. Our partnership with MMi will bring clients exciting new opportunities:
- End to end accountability solution covering all Sponsorship investments
- Leverage AI/machine learning, allowing for infinite scalability – no need to “sample”
- Leverage MMi Quality Controls, significantly enhanced 3rd party audience research and industry cost-benchmarking data
- Ability to combine paid schedule + sponsorship delivery and compliance for Total Brand Accountability
- Industry-leading methodology to account for multiple Sponsorship elements
- 20+ years of thought leadership in media transparency, accountability and ROI
- Learn more about MMi here.
* “Improving Sponsorship Accountability Metrics”; July, 2018; Association of National Advertisers(ANA) and Marketing Accountability Standards Board (MASB)