Finance
Within every finance department, there is a need to have thorough and accurate tracking of all expenses. A client’s media buy is one of the expense items where it is difficult to achieve the required level of accountability, not only to account for the actual expense, but also to determine if value has been received within the expense reporting period.
Media is purchased and guaranteed on a quarterly or annual basis, contingent upon the medium used. If a media audit is not designed to properly account for the unique characteristics of the media industry and the parameters of the buy, then the final outputs will be meaningless. While the financial audit is relatively easy to reconcile, the reconciliation of ratings delivered vs. ratings purchased on behalf of the client is not. This assessment entails very specific proprietary technology for data acquisition, quality control and data analytics and a thorough understanding of the media buying process. MMI’s Circle Audit® technology is designed to assess 100% of a client’s media buys and to provide transparent and actionable outputs. MMI is staffed with media industry veterans who possess a deep understanding of the media buying process.
