Internal Audit
Unlike traditional Internal Audit department audits, a media audit that is built on a sampled strategy will not be able to answer:
The MMI 3 Questions
- Did I get what I paid for?
- Did I pay a reasonable price?
- Were my media buys managed to my specs?™
MMI audits eliminate agency self-reporting of these key performance criteria.
Media is purchased and guaranteed on a quarterly or annual basis, contingent upon the medium used. If a media audit is not designed to properly account for the unique characteristics of the media industry and the parameters of the buy, then the final outputs will be meaningless. While the financial audit is relatively easy to reconcile, the reconciliation of ratings delivered vs. ratings purchased on behalf of the client is not. This assessment entails very specific proprietary technology for data acquisition, quality control and data analytics and a thorough understanding of the media buying process. MMI’s Circle Audit® technology is designed to assess 100% of a client’s media buys and to provide transparent and actionable outputs. MMI is staffed with media industry veterans who possess a deep understanding of the media buying process.
