Marketing Communications
Media plans are written to drive sales.
When media plans are not delivered as written, then in effect there has been a lost sales opportunity. If your media plan calls for 50% in Prime but the agency purchased Daytime inventory and coded it as Prime, then your communication values have been greatly diminished.
MMI’s audits ensure that every media buy line is properly classified to ensure accurate assignment back to the client-approved media plan and to facilitate accurate cost-benchmarking.
Additional elements of the MMI audit look at compliance to client-approved media buying guidelines. From restricted programming to late night cut-offs, our Circle Audit® technology is designed to provide marketers with full insight into their media buys.
