Procurement
The contract with a media buying agency often does not include specific media performance language. The reality is that client marketing, media and procurement departments are often unable to assess media performance, due to lack of tools and media research and to an absence of specific, measurable parameters.
MMI’s Circle Audit® technology is designed to assess 100% of a client’s media buy and to provide transparent and actionable outputs. From the first media audit, our process will reveal opportunities to shore up any media performance contractual ambiguities that may exist, thereby maximizing the client’s return on media investment.
