Media Watchdog
As the industry leader encouraging media accountability, MMI publishes the Media Watchdog newsletter to educate Clients on issues ranging from media measurement evolution to best practice risk mitigation.
Featured Articles
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Things We’ll Be Watching in 2012
By Michael Solomon SVP, Media Audit Operations At MMI, we are – for the most part, at least — all “media geeks” at heart. We all share a genuine fascination...READ MORE
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Your Media Investment: MMI’s 3 Simple Questions
(And why they can be so difficult for you to answer) By Michael Solomon SVP, Media Audit Operations Every advertiser should be able to answer the MMI 3 Questions™ with...READ MORE
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Why Should Advertisers Consider an Independent Media Audit?
Because up to twenty-percent of your media investment may be at risk! Ironically, while advertising media represents a significant portion of an advertiser’s SG & A (Selling, General, and Administrative)...READ MORE
Recent Articles
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Nielsen/McKinsey’s NMIncite Reviews the State of Social Media
MMI is pleased to share key highlights from the latest NMIncite quarterly “State of the Media” (3rd Quarter, 2011) report, focusing on Social Media. The report provides very broad review...READ MORE
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Minimizing Advertiser Risk During Media Agency Transitions: Protecting Marketing Communications as One Relationship Ends and Another Begins
by Lisa Rubenstein Engagement Lead – Audit Services Think changing your media buying agency will be just a minor and short-term bump in the road to better advertising effectiveness? Marketers...READ MORE
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SQAD TV Benchmarking: MMI Position Paper
SQAD TV is a benchmark to evaluate the relative cost efficiency of client media buys versus the marketplace. Several clients have recently questioned how SQAD is addressing two key events...READ MORE
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Advertiser Beware!
Accountability Creep!By Michael Solomon SVP, Media Audit Operations Service companies such as advertising agencies (and yes, even media auditors) have a term for assignments which migrate and expand over time to...READ MORE
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Size and Complexity of Interactive Media Investments Continues to Grow
Independent Auditor Urges Advertisers To Elevate Performance Oversight Whether you work in the business or are an ordinary consumer, you cannot miss the onslaught of news regarding the growing importance...READ MORE
