Media Watchdog
As the industry leader encouraging media accountability, MMI publishes the Media Watchdog newsletter to educate Clients on issues ranging from media measurement evolution to best practice risk mitigation.
Recent Articles
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Barter and Media Accountability
By Michael Solomon SVP, Media Audit Operations Earlier this year – in the span of less than one week – two of the major advertising agency holding companies announced new barter media...READ MORE
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Is the TV Upfront Right for Your Organization?
by Lisa Rubenstein Engagement Lead – Audit Services Do you feel swept away by the rush to plan and the drama of the TV Upfront season? It’s that time of year...READ MORE
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Your Media Investment: MMI’s 3 Simple Questions
(And why they can be so difficult for you to answer) By Michael Solomon SVP, Media Audit Operations Every advertiser should be able to answer the MMI 3 Questions™ with regards to their...READ MORE
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Are Your Media Control Documents Up to Snuff?
Media authorizations and order letters A first step is to make certain authorizations and order letters adequately convey what you want as an advertiser. These forms document what the client has...READ MORE
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Have Your Agency Buyers Taken Control of the Media Buy Stewardship Process?
Spot television time buying is an exhilarating and complex business. The buyer’s job consists of a mix of different tasks across each phase of the media investment cycle: Forecasting audience...READ MORE
