Media Management Inc

All Articles

• Barter and Media Accountability

  By Michael Solomon SVP, Media Audit Operations Earlier this year – in the span of less than one week – two of the major advertising agency holding companies announced new barter media...READ MORE

• Is the TV Upfront Right for Your Organization?

  by Lisa Rubenstein Engagement Lead – Audit Services Do you feel swept away by the rush to plan and the drama of the TV Upfront season? It’s that time of year...READ MORE

• Your Media Investment: MMI’s 3 Simple Questions

  (And why they can be so difficult for you to answer) By Michael Solomon SVP, Media Audit Operations Every advertiser should be able to answer the MMI 3 Questions™ with regards to their...READ MORE

• Are Your Media Control Documents Up to Snuff?

  Media authorizations and order letters A first step is to make certain authorizations and order letters adequately convey what you want as an advertiser. These forms document what the client has...READ MORE

• Have Your Agency Buyers Taken Control of the Media Buy Stewardship Process?

  Spot television time buying is an exhilarating and complex business. The buyer’s job consists of a mix of different tasks across each phase of the media investment cycle: Forecasting audience...READ MORE

• MMI’s Anatomy of an Order Letter

  By Larry Goldstein Chief Media & Research Officer For National Television buys, order letters should always be carefully prepared and executed. These are the contracts between buyers and media vendors, so...READ MORE

• New Metrics Are a Factor in Negotiations

  And, they aren’t all from Nielsen. Buyers are increasingly looking beyond program and C3 ratings as a basis for negotiations. The Weather Channel has actively encouraged use of Nielsen’s minute...READ MORE

• Who’s Watching Out For The Newspaper Advertiser?

  Media Management Inc. Notes Lack of Participation in New ABC Insert Verification Service; Independent Auditor Urges Advertisers To Insist Upon Insert Audits As the Audit Bureau of Circulation (ABC) hosts its...READ MORE

• IAG’s “Game” Measures Viewer “Engagement,” Providing Real-Time Results

  Amid the industry-wide effort to measure audience engagement and develop more effective metrics for media planning and buying, IAG (Intermedia Advertising Group) is making headlines for its novel approach to...READ MORE

• Spot Radio Posting: Progress in Accountability

  Radio Historically Had Less Accountability Than Other Media While guaranteed audience delivery posting thresholds have been broadly accepted for local TV buys and print offers circulation guarantees, spot radio traditionally has...READ MORE

• Best Practices Using Nielsen Ratings Data Streams

  Today, advertisers’ National Television schedules may reflect a variety of metrics, from C31 and Program Live audiences to the less common Live+7, C1 or C2 (average commercial minute live plus...READ MORE

• Other Changes Blowin’ In

  Online, Mobile Become Larger Parts of National TV Negotiations As television networks branch out to distribute content in digital media, the pressure to monetize their investment grows. Expect an increase...READ MORE

• The 2008 Up-Front Marketplace…More Change is Gonna Come

  Last year’s up-front was marked by the introduction of a new ratings currency in the marketplace. “C3,” average commercial minute ratings were adopted, reflecting live viewing plus up to...READ MORE

• Should You Consider an Independent Audit of Your Interactive Media?

  With an increasing share of media spending being redirected from traditional to interactive media, the simple answer is, “yes.” According to a report issued last month by the Interactive Advertising...READ MORE

• Assessing the Impact of the Strike

  The three month long Writers Guild of America strike may not go down as one of the signature events of the decade, but it’s certainly a sign of the times. Television...READ MORE

• 5 Keys to Spot TV Stewardship

  You can have the most accurately estimated and most perfectly negotiated buy in history, but, if not stewarded, you aren’t going to get what you expect or what you are...READ MORE

• Lessons From the Media Auditor’s Playbook

  Frequently Found Lapses in the Media Buying Process Advertising is often touted as a creative business, one in which inspiration and ideas are highly prized. Beyond copywriters and art directors who...READ MORE

• Preparing for Challenges of the 2008 Media Marketplace

  The year 2008 promises challenges on many fronts for advertisers and agencies as they work to address a number of cross-currents in the marketplace, including: Continued media fragmentation with more...READ MORE

• PPM’s Measurement Brings Much-Needed Change to Radio Accountability

  Pierre Bouvard President, Sales and Marketing Arbitron, Inc. The rollout of Arbitron’s Portable People Meter (PPM) may just be the pivotal turning point the radio industry needs to help boost declining sales. In...READ MORE

• Accountability Could Revitalize the Radio Star

  It’s no secret that spot radio has been struggling for some time. The industry has suffered a litany of threats from new audio sources including internet radio, music downloads and...READ MORE

• Do DVR Homes Watch Commercials?

  DVR homes likely have above average interest in watching television. Otherwise, why would they invest in equipment that guarantees never missing out on their favorite programs? While avid...READ MORE

• Why Should Advertisers Consider an Independent Media Audit?

  Because up to twenty-percent of your media investment may be at risk! Ironically, while advertising media represents a significant portion of an advertiser’s SG & A (Selling, General, and Administrative) expense,...READ MORE

• Change Can Undercut an Advertiser’s Media Optimization Efforts

  The rate of change within the advertising and media industry is incredibly dynamic, presenting advertisers and agencies with a myriad of opportunities to better plan, invest, steward and account for...READ MORE

• Ad Industry’s Constant Change Challenges Media Planners to Look Ahead at Long-Term Impact

  Advertising media is awash with change in virtually every aspect of the business, with many important efforts already in place and more to come as researchers continue to push for...READ MORE

• The Top 10 Risks for Advertisers in 2007: Changing Times Create Heightened Concerns When It Comes to Media Accountability

  It’s no surprise that the media industry is changing at an unprecedented pace. More media outlets than ever before, more money being spent by advertisers and a demand for more...READ MORE

• Can Readership Fall When Circulation is Rising?

  Yes. Yes and Yes. Unfortunately this is an area that is little understood by media planners or the magazine representatives themselves. Often times they will straight line the relationship between...READ MORE