Media Management Inc

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• Things We’ll Be Watching in 2012

  By Michael Solomon SVP, Media Audit Operations At MMI, we are – for the most part, at least — all “media geeks” at heart. We all share a genuine fascination...READ MORE

• Nielsen/McKinsey’s NMIncite Reviews the State of Social Media

  MMI is pleased to share key highlights from the latest NMIncite quarterly “State of the Media” (3rd Quarter, 2011) report, focusing on Social Media. The report provides very broad review...READ MORE

• Minimizing Advertiser Risk During Media Agency Transitions: Protecting Marketing Communications as One Relationship Ends and Another Begins

  by Lisa Rubenstein Engagement Lead – Audit Services Think changing your media buying agency will be just a minor and short-term bump in the road to better advertising effectiveness?  Marketers...READ MORE

• SQAD TV Benchmarking: MMI Position Paper

  SQAD TV is a benchmark to evaluate the relative cost efficiency of client media buys versus the marketplace.  Several clients have recently questioned how SQAD is addressing two key events...READ MORE

• Advertiser Beware!
  Accountability Creep!

  By Michael Solomon SVP, Media Audit Operations Service companies such as advertising agencies (and yes, even media auditors) have a term for assignments which migrate and expand over time to...READ MORE

• Size and Complexity of Interactive Media Investments Continues to Grow

  Independent Auditor Urges Advertisers To Elevate Performance Oversight Whether you work in the business or are an ordinary consumer, you cannot miss the onslaught of news regarding the growing importance...READ MORE

• Ratings-Free Radio

  Where’s the Benefit to the Advertiser? As reported by Inside Radio1, a growing number of radio broadcasters are opting out of the ratings services for their small market stations. Tough...READ MORE

• Your Media Investment: MMI’s 3 Simple Questions

  (And why they can be so difficult for you to answer) By Michael Solomon SVP, Media Audit Operations Every advertiser should be able to answer the MMI 3 Questions™ with...READ MORE

• Barter and Media Accountability

  By Michael Solomon SVP, Media Audit Operations Earlier this year – in the span of less than one week – two of the major advertising agency holding companies announced new...READ MORE

• Is the TV Upfront Right for Your Organization?

  by Lisa Rubenstein Engagement Lead – Audit Services Do you feel swept away by the rush to plan and the drama of the TV Upfront season? It’s that time of...READ MORE

• Are Your Media Control Documents Up to Snuff?

  Media authorizations and order letters A first step is to make certain authorizations and order letters adequately convey what you want as an advertiser. These forms document what the client...READ MORE

• Have Your Agency Buyers Taken Control of the Media Buy Stewardship Process?

  Spot television time buying is an exhilarating and complex business. The buyer’s job consists of a mix of different tasks across each phase of the media investment cycle: Forecasting audience...READ MORE

• MMI’s Anatomy of an Order Letter

  For National Television buys, order letters should always be carefully prepared and executed. These are the contracts between buyers and media vendors, so it is critical that they include a...READ MORE

• Who’s Watching Out For The Newspaper Advertiser?

  Media Management Inc. Notes Lack of Participation in New ABC Insert Verification Service; Independent Auditor Urges Advertisers To Insist Upon Insert Audits As the Audit Bureau of Circulation (ABC) hosts...READ MORE

• Spot Radio Posting: Progress in Accountability

  Radio Historically Had Less Accountability Than Other Media While guaranteed audience delivery posting thresholds have been broadly accepted for local TV buys and print offers circulation guarantees, spot radio traditionally...READ MORE

• Best Practices Using Nielsen Ratings Data Streams

  Today, advertisers’ National Television schedules may reflect a variety of metrics, from C31 and Program Live audiences to the less common Live+7, C1 or C2 (average commercial minute live plus...READ MORE

• Should You Consider an Independent Audit of Your Interactive Media?

  With an increasing share of media spending being redirected from traditional to interactive media, the simple answer is, “yes.” According to a report issued last month by the Interactive Advertising...READ MORE

• 5 Keys to Spot TV Stewardship

  You can have the most accurately estimated and most perfectly negotiated buy in history, but, if not stewarded, you aren’t going to get what you expect or what you are...READ MORE

• Lessons From the Media Auditor’s Playbook

  Frequently Found Lapses in the Media Buying Process Advertising is often touted as a creative business, one in which inspiration and ideas are highly prized. Beyond copywriters and art directors...READ MORE

• Preparing for Challenges of the 2008 Media Marketplace

  The year 2008 promises challenges on many fronts for advertisers and agencies as they work to address a number of cross-currents in the marketplace, including: Continued media fragmentation with more...READ MORE

• PPM’s Measurement Brings Much-Needed Change to Radio Accountability

  Pierre Bouvard President, Sales and Marketing Arbitron, Inc. The rollout of Arbitron’s Portable People Meter (PPM) may just be the pivotal turning point the radio industry needs to help boost...READ MORE

• Accountability Could Revitalize the Radio Star

  It’s no secret that spot radio has been struggling for some time. The industry has suffered a litany of threats from new audio sources including internet radio, music downloads and...READ MORE

• Why Should Advertisers Consider an Independent Media Audit?

  Because up to twenty-percent of your media investment may be at risk! Ironically, while advertising media represents a significant portion of an advertiser’s SG & A (Selling, General, and Administrative)...READ MORE

• Change Can Undercut an Advertiser’s Media Optimization Efforts

  The rate of change within the advertising and media industry is incredibly dynamic, presenting advertisers and agencies with a myriad of opportunities to better plan, invest, steward and account for...READ MORE