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June 2008:
The 2008 Up-Front Marketplace... More Change is Gonna Come
248 kb PDF
March 2008:
Assessing the Impact of the Strike.
383 kb PDF
November 2007:
Preparing for Challenges of the 2008 Media Marketplace.
198 kb PDF
August 2007: Accountability Could Revitalize the Radio Star.
162 kb PDF
June 2007: IAG’s “Game” Measures Viewer “Engagement,” Providing Real-Time Results.
149 kb PDF
April 2007: Ad Industry’s Constant Change Challenges Media Planners to Look Ahead at Long-Term Impact.
633 kb PDF
February 2007: Why Should Advertisers Consider an Independent Media Audit?
207 kb PDF
December 2006: The Top Ten Risks for Advertisers in 2007.
215 kb PDF
November 2006: Who's Watching Out for the Newspaper Advertiser?
229 kb PDF

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