Media Management, Inc. (“MMi”) announces the acquisition of Sponsorship Science effective January 1, 2019. Terms of the deal will not be disclosed. Employees of Sponsorship Science will be integrated into the MMi St. Louis office.
According to Thomas Bridge, MMi Chief Executive Officer, “the acquisition of Sponsorship Science made perfect strategic sense, in that our Clients were asking for accountability solutions with their sponsorship investments.”
The acquisition of Sponsorship Science will allow MMi to provide a scalable, end-to-end sponsorship accountability solution covering all components of a marketer’s investment, complimenting MMi’s current offerings in the paid media ecosystem.
A study published in July, 2018 by the Association of National Advertisers (ANA) and the Marketing Accountability Standards Board (MASB) indicated that only 37% of survey respondents have a standardized process for measuring return on sponsorships. U.S. marketers spent upwards of $24 billion on sponsorships, according to ESP Properties – up 41% since 2010. Some 70% of total sponsorship spending is on sports properties.
MMi’s client roster, technical capabilities with industry media research tools and twenty-three-year history of driving media accountability for advertisers, were the reasons supporting the acquisition, per Jeffrey Stern, President, Sponsorship Science
MMi has been providing industry-leading media auditing services to leading U.S. advertisers since 1995. MMi’s clients, all category leaders, spend in total, more than $20 Billion in U.S. measured media. MMi’s media auditing practice is powered by the firms patented media audit software, Circle Audit.
VP, Client Engagement
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