Valerie Franzoni has joined the Media Management, Inc. team as an Account Director. “We are thrilled to have Val on our team,” said Thomas Bridge, MMi’s CEO. “Her wealth of agency and client-side media experience make her a great addition to MMi.”
At Palisades MediaGroup, where Valerie spent nearly a decade, she was SVP Group Director of Strategy. She led a cross-functional team of more than 30 people in creation of offline and digital strategic media plans. Prior to that, she was Director, National Media at Taco Bell and Director, National and Local Media at The Wendy’s Company. In both roles, she managed multiple agency partners across planning, strategy, negotiation and implementation of paid media. Varerie’s prior agency experience also includes positions at Saatchi & Saatchi and J. Walter Thompson in New York.
In 2018, Valerie relocated from southern California to the Las Vegas, Nevada area. In addition to her media work, Valerie has been an active volunteer for organizations like Adopt-a-Family (LA County Department of Public Social Services). She earned a Certificate in Grant Writing & Administration from California State University-Dominguez Hills, and did voluntary grant writing work for the Parkinsons Association of Orange County and Get Inspired! Inc.
In her role as Account Director at MMi, Valerie will provide clients with guidance and support on paid media accountability and management. She will help oversee each client’s media audits and assure that advertisers receive the timely, actionable insights and Findings That Matter which they have come to expect from MMi.
Valerie was born in Pittsburgh, PA and earned her BA in Business Adminstration and Management from Otterbein University in Westerville, OH.