U.S.
Media Audit Leader Lauds Radio Industry's Accountability Initiative
June, 2008
27 kb PDF
Closure hurts Hwy 40 ads, rates rise on other routes
St. Louis Business Journal, December, 2007
People from the dark side
Research World, June, 2007
108 kb PDF
Anytime Anywhere Media Measurement
9.6 mb Power Point
Analysis of LPM Standard Error of Advertising Schedules
72 kb PDF
How Arbitron's PPM Will Change Media Planing
856 kb Power Point
The Media Rating Council, An Overview
220 kb Power Point
Advertising Cars, Review
Overview: 148 kb PDF
Article: 48 kb PDF
Can Readership Fall When Circulation is Rising?
A Perspective on Magazine Circulation
Overview: 168 kb PDF
Article: 32 kb PDF
Supporting National Television to DMA Delivery Analysis, An MMI Evaluation
72 kb PDF
The Debate Over VCR Viewing and Its Inclusion Into Nielsen Ratings
76 kb PDF
Nielson 101
2.3 mb Power Point
Radio Posting Methodology, An MMI Recommendation
122 kb Secure PDF
Spot Television Posting Methodology, An MMI Recommendation
80 kb Secure PDF
|
