Media Management, Inc. Adds Interactive Media Veteran
Media Management, Inc. Adds Interactive Media Veteran As Associate Engagement Lead, Consulting Services and Digital Media Specialist
Darce Johnson To Be Instrumental In Expanding MMI Digital Services
Media Management, Inc. (MMI) is pleased to announce Darce Johnson as its new Associate Engagement Lead, Consulting Services and Digital Media Specialist.
In her new position, Ms. Johnson brings with her deep experience in interactive media where she has been a Senior Account Executive for InterActive Corp. (IAC). Her experience includes outside sales/account management with an emphasis on helping clients build interactive media efforts including analytics and optimization. Prior to IAC, she worked in similar capacities for Reynolds & Reynolds (automotive) and in print with Time Inc. and Puget Sound Business Journal.
Darce will assist MMI management in leading the charge to evolve MMI’s digital media offerings as part of the company’s broad suite of media accountability services. Darce is an accomplished media professional with knowledge and experience in counseling advertisers on a variety of interactive media optimization strategies. She brings to MMI in-depth expertise in internet advertising and mobile advertising concepts, including SEO/SEM principles and execution, analytics and metrics, social media applications, CPC/CPM, local search, geo-targeting, cap utilization, content, review control, and monetization.
“As North America’s leading media audit firm, MMI has set the standard in media accountability, providing advertisers with comprehensive media stewardship, benchmarking and performance assessment support. Darce’s addition to the MMI Team will allow us to build upon our strong track record of client satisfaction, while increasing client utilization of MMI’s media audit and best practice consulting services” says MMI’s Founder and CEO, Thomas Bridge.
“MMI’s continued expansion in the digital media arena demonstrates our commitment to leadership, helping advertisers to stay on the leading edge of media performance optimization” adds former MMI Chief Media & Research Officer, Larry Goldstein.
An Idaho native, Darce is a graduate from Pacific University where she earned an B.A in English. Darce lives in Seattle, WA with her husband, Jeff, their five children and dog Yogi, a beautiful Rhodesian Ridgeback.
About MMI
Media Management, Inc. (www.mediaaudit.com) is a completely independent media auditing/consulting firm, headquartered in St. Louis offering genuine objectivity with no vested interest in the outcomes of their audits. MMI audits in excess of $5Billon in advertiser investments annually for its client base including 16 of Ad Age’s “Top 100” advertisers, leading advertisers in the automotive, financial services, consumer packaged goods, retail, restaurant, and entertainment sectors. The firm is currently celebrating its 15th year in “Setting the Standard for Media Accountability®.”
