MMI Has Joined The Advertising Research Foundation
Demonstrating its continuing commitment to “Setting the Standard in Media Accountability®,” Media Management, Inc. (MMI) is proud to announce it has joined The Advertising Research Foundation. This move emphasizes the media audit and consulting company’s belief in the important role that effective and appropriate use of advertising and media research plays in virtually all facets of the media investment cycle.
Larry Goldstein, former MMI Chief Media & Research Officer and veteran media research expert, noted “The ARF has been a driving force in the evolution of industry research capabilities to support continuous improvement in the research that is the lifeblood of effective, forward-looking decision-making. We look forward to leveraging their good work to continue the growth of our service to advertising and our leadership role in the media accountability arena.”
In the past few years, MMI has significantly expanded its service offerings, introducing Consulting Services to its industry leading media audit business and broadening its focus on media accountability to include radio, a range of digital media services, media plan and process reviews as well as Full Circle Audit® Accountability programs that have been a driving force in new industry thinking regarding performance-based compensation.
Thomas Bridge, MMI’s founder and Chief Executive Officer said “We are proud to be in such excellent company and look forward to being an active participant.”
About MMI
Media Management, Inc. (www.mediaaudit.com) is a completely independent media auditing and consulting firm, headquartered in St. Louis, offering genuine objectivity with no vested interest in the outcomes of their audits. MMI’s client base, which counts 16 of Ad Age’s “Top 100” advertisers as clients, includes leading advertisers in the automotive, financial services, consumer packaged goods, retail, restaurant, and entertainment sectors.
