A Questionable Endeavor: The MRC Media Auditor Guidelines Project

October 3, 2017

In a new MediaPost column, MMi’s COO, Mike Solomon, questions the appropriateness of the current initiative being led by the Media Rating Council to create voluntary guidelines for media auditors.  Mike points out that the focus on responsible use of research data by media auditors while ignoring all of the earlier participants in the media supply chain is like addressing food safety solely by regulating that restaurant waitstaff wash their hands. read more…

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MMi CEO Thomas Bridge in MediaPost: Media Auditor Guidelines – The Tail Wags the Industry’s Dog

July 11, 2017

In a new MediaPost column out today, MMi’s Thomas Bridge discusses the current industry initiative to create voluntary standards for media auditors, and points out that it is focused exclusively on the last step in the media supply chain while neglecting to address issues earlier in the media-buying ecosystem. read more…

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