Sourced Traffic: What Is It, and Why Should You Care?

May 23, 2016

By Michael Solomon

EVP, Chief Media Operations Officer

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Last week, a study by the Association of National Advertisers (ANA) indicated that nearly two-thirds of its members (large national advertisers) are either “only slightly familiar with – or completely unaware of – the concept of sourced traffic in the digital advertising ecosystem”.  read more…

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Media Watchdog

Are These Media Dollars “Net” or “Gross”?

August 4, 2015

By Leslie Bursack

Insights Manager

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“Net” and “Gross” dollars are an archaic holdover from a compensation model that no longer exists, and the current differentiation between the two serves no purpose other than to create a source of confusion and inefficiency in the media supply chain. read more…

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