MMi’s Mike Solomon in MediaPost: Will Buyers Put Up, Shut Up, or Niether in This Year’s Upfronts?

May 13, 2019

In a new MediaPost column published today, MMi’s Mike Solomon wonders whether media agency buyers will keep complaining about the broadcast networks’ selling tactics, or whether they will actually do something about them.  In a recent panel session at an annual national TV upfront preview forum (MediaPost’s Outfront), read more…

,

News

Why “Traditional” TV Metrics Still Matter for Digital Video Measurement

August 11, 2015

By Eliza Stewart

Insights Manager

Get MMi’s Media Watchdog delivered to your inbox.

UPDATE (10/2/15):  Subsequent to this post’s original publication on 8/11/15, Facebook announced (on 9/27/15) that it would begin selling digital video based on target rating points (TRPs) to facilitate seamless planning and buying of traditional TV and digital video, read more…

,

Media Watchdog

1 2