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As North America's leading media audit firm, MMI has set the standard in media accountability, providing advertisers with comprehensive media stewardship, benchmarking and performance assessment support.
MMI represents a blue-chip roster of the World's top advertisers from a variety of industry segments including: restaurant, retail, consumer packaged goods, financial services, distilled spirits and automotive.
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National television auditing (Network, Cable & Syndication) and billing reconciliation |
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Local television (spot TV & spot Cable) auditing and billing reconciliation |
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National print auditing and billing reconciliation |
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Local print (ROP, FSI, shared mail) auditing and billing reconciliation |
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National radio clearance analysis and billing reconciliation |
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Local radio rotation analysis and billing reconciliation |
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Interactive auditing and billing reconciliation |
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Media plan reviews |
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Establishment and refinement of media buying guidelines |
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Media cost benchmarking analysis |
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Development and monitoring of agency media performance criteria |
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Media training support |
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Marketing mix modeling & econometric modeling inputs |
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Media research assessments |
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Media contact audits |
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Target audience research |
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Media research consultation |
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Media Planning consultation |
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Econometric modeling inputs |
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Media best practices |
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Customer segmentation |
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