Media Management, Inc. Setting the Standard in Media Accountability


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Overview

True Accountability, Genuine Objectivity





Beliefs

Why MMI?
We continuously strive to improve our own processes, functions and capabilities in order to better serve our clients. So, as you consider the selection of your media audit partner, we ask that you take a close look at what makes MMI the true leader in the category:
We Deliver Significant Value
We deliver significant value. MMI delivers our Clients an average return on their media audit invest of over 11:1 (restitution versus our fees). Our audit outputs can yield annualized savings of 5% to 15% on our Clients annual media spending.

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Media Rating Council
MMI is a member of The Media Rating Council (MRC) and is the only audit firm represented on the Council. The role of the Council is to improve the quality of audience measurement by rating services and to provide a better understanding of the applications (and limitations) of rating information.
Media Rating Council

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We Are A Leader in Technology Development
Our proprietary, patent pending Circle Audit® process enables us to move client data in a secure and efficient manner electronically. By reducing the level of manual data entry, our Circle Audit® process includes redundant checks and balances for impeccable accuracy, speed and retrieval of historic data. In addition, we are able to interface with all major electronic buying platforms.
Circle Audit

Seasoned Professionals
Our staff is comprised of over 30 professionals with diverse experience as media auditors, advertising agency professionals and Client-side marketers. These are seasoned professionals with extensive media planning, buying, auditing and Client services backgrounds. Our Senior Auditors have an average of more than twenty years of media experience.

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Exclusive Focus
We are intent on providing our clients with thorough, accurate and actionable media performance assessments.

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Timing is Everything.
We require very little of your time. Supported by senior staff, automated systems and assessment methodology, we provide our clients with completed audits typically within 30 days receipt of information.

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MMI subscribes to all of the requisite audience measurement
ratings and cost benchmarking resources:

Resource
Deliverable
Full U.S. Nielsen
Full U.S. Arbitron Radio
Audit Bureau of Circulation
BBM
SQAD
Media Market Guide National
OIA
SRDS
Circle Audit® Software
Audience Delivery Analysis
Audience Delivery Analysis
Print Circulation Analysis
Full Canadian Spot TV ratings
Spot broadcast CPP analysis
National TV CPM Analysis
Out of home audience delivery data
Newspaper rates/circ./ownership
Proprietary media analysis system
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Client Data Security
MMI understands the confidential nature of audit projects and the data that we analyze. We start by executing a confidentiality and non-disclosure agreement to provide our clients with the requisite legal protection. From a process and technology perspective, MMI takes significant steps to protect the integrity of our Clients data and their agencies data and the results of their media audits:

* 24/ 7 secured technology center with restricted access
* System redundancies to protect Client/Agency data
* Data storage and data access protocols that afford our Clients the highest level of protection from both a security and data integrity perspective
* Uses a custom firewall to prevent internet intrusions
* Regular updates of all security patches on our servers and PCs
* Daily back-up of all MMI servers with multiple copies going offsite
* Separate, dedicated Client Teams