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TV Audiences are declining but the sell-side continues to inflate audience projections to maintain revenue. Often there is not enough inventory to provide all the audience that has been sold within the guarantee period. Advertisers and their agencies are left with network audience liabilities to recover that often go back several years. In order to measure this, MMi tracks ADUs or Audience Deficiency Units. This assessment enables Advertisers and Agencies to measure and act on the liability resting on Networks. Knowing the right terms to use is great, but how do you hold the Agency and the Networks Accountable?  Bring in an independent third party to audit your media spend. MMi removes the pitfalls of Agency and sell-side self-reporting. We are the only media audit firm tracking ADU balances owed, and providing visibility into the forms and timing of restitution your agency may have accepted. We do this using source documentation of guarantees, or deals, and our groundbreaking software.

Do you know if you are getting what you paid for?

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