Insights

As a leading media audit firm and a neutral expert on the paid media supply chain, MMi has received numerous inquiries over the past year from our advertiser clients and their agencies about the Local TV and Radio marketplace evolution to impressions-based transactions. In this post, we provide an overview of exactly what we’re telling them.

Surprising few, it was recently announced that Accenture will be shuttering its Accenture Media Management arm, which offers media audit, benchmarking and agency pitch services to advertisers. This leaves its media audit clients with an opportunity.

Are you looking for a list of media audit firms? We have it for you right here -- along with some key considerations when hiring a media auditor.

Some agencies have doubled down on demonstrating value by introducing "Accountability" as a specific discipline. What is media agency accountability?

Agencies sometimes approach being audited with fear and apprehension. We explain why they should stop worrying and learn to love the media audit.

Media agency transparency has reached a boiling point in the U.S. However, the ad industry didn't get here overnight. It's been 20 years in the making.

With principal-based buying, media agencies take ownership of media assets and re-sell them on a non-disclosure basis (usually to their clients). Conflict?

As the 4As-ANA debate over media agency transparency intensifies, we wonder whether advertisers would pay a premium for transparency.

Not all media audit findings are created equal. Media audit Findings That Matter are actionable, quantifiable, irrefutable and additive.

To assure concrete, definitive and actionable media audit findings it is important to have strong linkage throughout all steps in your media supply chain.

You can be the champion of your organization’s media accountability efforts -- the hero looking out for your company’s paid media investment.

Media agencies that are most receptive to the media audit process have a client that has documented what is to be measured and how it is to be measured.

Key considerations for advertisers in light of recent allegations of US media agency rebates, incentives and "kickbacks".

Marketers face a number of challenges when they change agencies, and the time to assess and protect areas of risk is before the wheels are set in motion. 

Are the accountability standards by which you measure your media agency's performance moving in the wrong direction? If they are, it's costing you money.

If media can be measured, it can be audited -- including barter. We explore accountability considerations in barter-for-media arrangements.

‍Every advertiser should be able to answer the MMi 3 Questions™ with regards to their paid media investment (questions which every MMi media audit endeavors to answer)

While media represents a significant portion of an advertiser’s marketing investment, there are often insufficient controls in place to assess performance.