Insights

One of the greatest trends for accountability to the Advertiser in the past decade has been the addition of defined Media KPIs to agency contracts. Whether or not you decide to tie media buy performance to agency compensation agreements, the simple task of defining the expectations goes a long way to protecting the productivity of your media dollars. 

Although MMi stays agnostic regarding our clients' specific choice of media agency, most of us will tell you to first try to fix the one you have before you run out looking for a new one. We have seen too many millions in lost productivity of media dollars through agency changes over the years to ever counsel a client to rush into an agency change.