Insights

You can always find an agency out there claiming that they can buy your Spot TV or Spot Radio "cheaper". But can they buy it to the same level of quality, and will they deliver it in full? If not, it isn't really cheaper.

Media buying guidelines are an important part of tying the execution of media buys to media plans – and ultimately to the client’s communication objectives. So it's important to get them right.

With Global Gaming revenues hitting $152.1 billion and global esports revenues growing to $1.1 billion, every CMO in the world is looking at platforms like Twitch and games like Fortnite to activate with Millennials and Gen Z.

Five years after technology first allowed us to measure whether a digital display ad fully loads on a screen in front of a human, advertisers are still paying for the 42% of impressions (on average) that do not. How is this possible?

Buyers have complained that networks “lied” to them and “robbed” them in last year's Upfronts. Were buyers really stolen from? Or were they simply duped? 

We’ve written extensively here about best practices in media buying and stewardship as well as about media planning processes. It takes more than excelling individually in each of these areas to maximize the effectiveness of your media investment, though.

The most difficult aspect of managing sponsorship investments may not be the finding of a property to sponsor, or even devising an activation program for the sponsorship.

Sponsorship spending in the U.S. was more than $24 billion in 2018 per ESB Properties.

In a new MediaPost column, MMi Senior Sponsorship Specialist BJ Roth provides readers with best practices for implementing a disciplined sponsorship accountability program.

Will technologies like blockchain make it possible for consumers to set their own universal privacy preferences and be compensated for sharing their data? Sounds crazy, but ...

Unless you are employing a disciplined approach to optimize your paid media strategy through a deliberate media planning process, you can be assured that some portion of your spend is being wasted.

Nielsen's local TV panels and measurement methodologies are undergoing significant changes in 2018. Learn how you and your agency can prepare for them.

Are you looking for a list of media audit firms? We have it for you right here -- along with some key considerations when hiring a media auditor.

Buyers and sellers of Spot TV ad time do not always look at things the same way. In this post, we examine the sell-side perspective.

Some agencies have doubled down on demonstrating value by introducing "Accountability" as a specific discipline. What is media agency accountability?

Agencies sometimes approach being audited with fear and apprehension. We explain why they should stop worrying and learn to love the media audit.

Chances are you are incurring local or spot TV UD (under delivery). Key questions: what are you doing to minimize it, and how quickly are you recovering it?

Media agency transparency has reached a boiling point in the U.S. However, the ad industry didn't get here overnight. It's been 20 years in the making.

The digital display ad ecosystem is complicated. Fortunately, there are a handful of straightforward metrics you can track to assess your performance.

Sourced traffic is when digital media publishers acquire audience through 3rd parties and sell it to advertisers (i.e. when demand outstrips their supply).

With principal-based buying, media agencies take ownership of media assets and re-sell them on a non-disclosure basis (usually to their clients). Conflict?

Are the National TV Upfronts still relevant? As a deal structure for transacting National TV, absolutely. But the process itself? Perhaps not.

As the 4As-ANA debate over media agency transparency intensifies, we wonder whether advertisers would pay a premium for transparency.

Local cable can be an attractive option for advertisers. However, it's important to understand what you are buying, and how performance is being reported.

Not all media audit findings are created equal. Media audit Findings That Matter are actionable, quantifiable, irrefutable and additive.

“Net” and “Gross” dollars are an archaic holdover from a compensation model that no longer exists, and the current differentiation between the two serves no purpose other than to create a source of confusion and inefficiency in the media supply chain.

To assure concrete, definitive and actionable media audit findings it is important to have strong linkage throughout all steps in your media supply chain.

Clients often receive (and pay) digital media billing from their agencies far in advance of the activity actually being reconciled and paid out to vendors.

Political advertising rules for local TV buying are a constant source of confusion for advertisers and their agencies. We separate fact from fiction.

For all of the hype about programmatic TV, buying and stewardship processes for "traditional" national TV are shockingly manual. It's time to fix them.

You can be the champion of your organization’s media accountability efforts -- the hero looking out for your company’s paid media investment.

Media agencies that are most receptive to the media audit process have a client that has documented what is to be measured and how it is to be measured.

Key considerations for advertisers in light of recent allegations of US media agency rebates, incentives and "kickbacks".

Media agency billing to Clients can be conducted in one of several ways. A few key considerations can determine which is best for a given advertiser.

We discuss the pros and cons of entering the National TV marketplace with a corporate buy (vs. individual brand buys).

Marketers face a number of challenges when they change agencies, and the time to assess and protect areas of risk is before the wheels are set in motion. 

Learn best practices for using SQAD as a tool for benchmarking your local TV costs.

Are the accountability standards by which you measure your media agency's performance moving in the wrong direction? If they are, it's costing you money.

If media can be measured, it can be audited -- including barter. We explore accountability considerations in barter-for-media arrangements.

As with most investment decisions, understanding the advantages and disadvantages of each TV negotiation type is critical. Allow us to elaborate.

‍Every advertiser should be able to answer the MMi 3 Questions™ with regards to their paid media investment (questions which every MMi media audit endeavors to answer)

You can have the most accurately estimated and most perfectly negotiated buy in history, but, if not stewarded, you aren’t going to get what you expected.

For National TV buys, order letters are the contracts between buyers and media vendors, so it is critical that they thoroughly address all deal points.

While media represents a significant portion of an advertiser’s marketing investment, there are often insufficient controls in place to assess performance.