Insights

When it comes to Paid Search Ads, you are probably overpaying for some keywords on your list. We are not talking here about hypothetical questions on out-bidding your competitors or the relative value of different clicks, we are talking about managing your low Google Quality Scores to avoid a Search Ad Tax.

Brand safety is an increasingly important concern for advertisers, and digital media is at the forefront of those concerns. But for Paid Search, in which ads are shown in response to someone asking a question in a Search engine, is brand safety still relevant?