Insights

Recently, the California’s 9th Circuit Court of Appeals reversed a ruling from a lower court and allowed Gurminder Singh, a California businessman, to proceed with his lawsuit alleging that Google understates and abets click-fraud. Back in 2016, Singh brought a class-action suit against Google, saying Google’s assurances that it was effectively managing click fraud in its display network were overstated.

One of the many impacts of Covid-19 was that many college students lost their internships or had trouble finding Summer jobs. I was lucky enough to get an internship at media audit firm MMi this Summer.

Agencies regularly present Over Delivery as a more-is-better phenomenon, but in media it represents a resource allocation problem. In fact, when allowed as regular practice, it demonstrates mismanagement of advertiser funds.

Paid Search media veteran Les Hostetler has joined Media Management, Inc. (MMi) as Paid Search Insights Lead.

We sat down with former client and MMi VP, Client Engagement Brian Jennings to understand all the ways he used the MMi offerings and services, and where we might continue to evolve.

The 2020 elections will be unlike any other, and they are nearly upon us. Couple this with a global pandemic, and you have a very turbulent election cycle for advertisers and their agencies. As is often the case, the key to success will be thoughtful preparation.

A lack of coordination between media and production ends up costing advertisers money and requiring them to make difficult compromises during the production process, and it doesn't have to be that way.

Have you been laid off from a media buying, media analytics or agency technical role? Or are you looking for talent in these categories? This list is for you.

MMi was launched by our CEO Thomas Bridge in April, 1995. As we celebrate our 25th anniversary from our homes in the midst of a global pandemic, we had the time to assemble this list of 25 “other” things that happened in the media world in 1995.

It’s always crucial that every working media dollar be as productive as possible, but that’s particularly true now during COVID-19. As you look ahead to the next few months, here is a list of areas to consider in order to maintain or improve productivity and accountability in your media supply chain.

Given the circumstances now and for the months to come, it’s crucial that every working media dollar be as productive as possible, and that expectations are documented and transparent throughout the media supply chain.

The current state of managing National TV buys in the U.S. still requires three disparate data sets to be reconciled: deal documentation, invoices and vendor posts. Given that these don’t reside in one media buying software platform, the process is labor intensive and error prone. 

As a leading media audit firm and a neutral expert on the paid media supply chain, MMi has received numerous inquiries over the past year from our advertiser clients and their agencies about the Local TV and Radio marketplace evolution to impressions-based transactions. In this post, we provide an overview of exactly what we’re telling them.

Chris Sweeney and Kelcea Lesinski have joined MMi as the newest members of our Data Visualization team. Each brings a unique combination of experience in the media supply chain and in data analytics and visualization with Tableau.

Brian Jennings has joined Media Management as VP, Client Engagement. He comes to MMI from the Association of National Advertisers, where he held the position of Director of Business Development.