Insights

Even amongst the media performance auditors, there is no common definition of a Media Audit offered. So, let’s take a step back and define what a media audit is – in clear, straightforward language. Then we’ll review what that should really encapsulate and why.

One of the greatest trends for accountability to the Advertiser in the past decade has been the addition of defined Media KPIs to agency contracts. Whether or not you decide to tie media buy performance to agency compensation agreements, the simple task of defining the expectations goes a long way to protecting the productivity of your media dollars. 

Brand safety is an increasingly important concern for advertisers, and digital media is at the forefront of those concerns. But for Paid Search, in which ads are shown in response to someone asking a question in a Search engine, is brand safety still relevant?

U.S. ad spend on Connected TV (CTV) is estimated to reach $21 billion in 2021. This figure is further projected to reach $100 billion by 2030. It is now more important than ever to ensure you are up to date with CTV management best practices and accountability.

Unlike Digital media, Linear National TV (as well as Local TV, Cable, and Radio) is sold on estimated, and guaranteed audience delivery. Learn more about what happens when inflated audience estimates occur and what advertisers can do about it.

MMi is excited to add Tammie Gietl to the national insights team.

Today most sponsorships are measured against awareness and consideration metrics that are often survey based and informed by small sample sizes. While top of funnel metrics are helpful brand indicators, they fail to answer the ultimate question on every CMO’s mind: how did this investment impact sales?

Although MMi stays agnostic regarding our clients' specific choice of media agency, most of us will tell you to first try to fix the one you have before you run out looking for a new one. We have seen too many millions in lost productivity of media dollars through agency changes over the years to ever counsel a client to rush into an agency change.

As the demise of the 3rd party cookie approaches, a host of tech companies are proposing alternative data collection schemes that purport to preserve user privacy. Learn more about two of the highest profile contenders -- UID 2.0 and FLoC -- and what this change means for advertisers.

Media Management, Inc. (MMi) continues its growth with the addition of Jeanette Myers to its National Insights team and Eman Alvani to ts Data Visualization team.

Join us as we dive into the latest benchmark data for digital advertisers including viewability and fraud/SIVT (Sophisticated Invalid Traffic) -- by industry vertical and geography -- as reported by industry resource DoubleVerify.

In 2021, Nielsen will begin incorporating Broadband Only (BBO) homes into its local measurement currencies. In a separate-but-related move, many agencies and stations are beginning to transact audiences on impressions rather than ratings. Here's what you need to know.

Google has announced that it is going to go its own way on user privacy and will not develop its own replacement for 3rd-party cookies. The AdTech community responded immediately by absolutely losing their minds. What does it mean for advertisers?

Given advances in radio audience measurement and reporting in larger markets, it is time for the industry to improve accountability in this media channel. Audiences should be guaranteed, and agencies should estimate, steward and post radio schedules much like they do in TV.

When it comes to predicting the future, all of us can agree that it is an inexact science. We have reviewed as many experts on paid search in 2021 as we could find, compiled the results, and present here an overview of what most industry leaders are expecting as we enter the new year.