Insights

Unlike Digital media, Linear National TV (as well as Local TV, Cable, and Radio) is sold on estimated, and guaranteed audience delivery. Learn more about what happens when inflated audience estimates occur and what advertisers can do about it.

MMi is excited to add Tammie Gietl to the national insights team.

Today most sponsorships are measured against awareness and consideration metrics that are often survey based and informed by small sample sizes. While top of funnel metrics are helpful brand indicators, they fail to answer the ultimate question on every CMO’s mind: how did this investment impact sales?

As the demise of the 3rd party cookie approaches, a host of tech companies are proposing alternative data collection schemes that purport to preserve user privacy. Learn more about two of the highest profile contenders -- UID 2.0 and FLoC -- and what this change means for advertisers.

Media Management, Inc. (MMi) continues its growth with the addition of Jeanette Myers to its National Insights team and Eman Alvani to ts Data Visualization team.

Join us as we dive into the latest benchmark data for digital advertisers including viewability and fraud/SIVT (Sophisticated Invalid Traffic) -- by industry vertical and geography -- as reported by industry resource DoubleVerify.

In 2021, Nielsen will begin incorporating Broadband Only (BBO) homes into its local measurement currencies. In a separate-but-related move, many agencies and stations are beginning to transact audiences on impressions rather than ratings. Here's what you need to know.

Google has announced that it is going to go its own way on user privacy and will not develop its own replacement for 3rd-party cookies. The AdTech community responded immediately by absolutely losing their minds. What does it mean for advertisers?

Given advances in radio audience measurement and reporting in larger markets, it is time for the industry to improve accountability in this media channel. Audiences should be guaranteed, and agencies should estimate, steward and post radio schedules much like they do in TV.

When it comes to predicting the future, all of us can agree that it is an inexact science. We have reviewed as many experts on paid search in 2021 as we could find, compiled the results, and present here an overview of what most industry leaders are expecting as we enter the new year.

The agency model has been largely driven by low-cost, recent college grads and concentrated in expensive metro areas like New York. That creates an implicit filter against socio-economic groups who can’t or don’t want to manage student debt on a low salary in a high cost of living area.

With Paid Search the meter is always running, so wasted time is wasted money. That is why it is so important that key items and processes be appropriately documented.

Recently, the California’s 9th Circuit Court of Appeals reversed a ruling from a lower court and allowed Gurminder Singh, a California businessman, to proceed with his lawsuit alleging that Google understates and abets click-fraud. Back in 2016, Singh brought a class-action suit against Google, saying Google’s assurances that it was effectively managing click fraud in its display network were overstated.

One of the many impacts of Covid-19 was that many college students lost their internships or had trouble finding Summer jobs. I was lucky enough to get an internship at media audit firm MMi this Summer.

Agencies regularly present Over Delivery as a more-is-better phenomenon, but in media it represents a resource allocation problem. In fact, when allowed as regular practice, it demonstrates mismanagement of advertiser funds.