Insights

When it comes to predicting the future, all of us can agree that it is an inexact science. We have reviewed as many experts on paid search in 2021 as we could find, compiled the results, and present here an overview of what most industry leaders are expecting as we enter the new year.

The agency model has been largely driven by low-cost, recent college grads and concentrated in expensive metro areas like New York. That creates an implicit filter against socio-economic groups who can’t or don’t want to manage student debt on a low salary in a high cost of living area.

With Paid Search the meter is always running, so wasted time is wasted money. That is why it is so important that key items and processes be appropriately documented.

Recently, the California’s 9th Circuit Court of Appeals reversed a ruling from a lower court and allowed Gurminder Singh, a California businessman, to proceed with his lawsuit alleging that Google understates and abets click-fraud. Back in 2016, Singh brought a class-action suit against Google, saying Google’s assurances that it was effectively managing click fraud in its display network were overstated.

One of the many impacts of Covid-19 was that many college students lost their internships or had trouble finding Summer jobs. I was lucky enough to get an internship at media audit firm MMi this Summer.

Agencies regularly present Over Delivery as a more-is-better phenomenon, but in media it represents a resource allocation problem. In fact, when allowed as regular practice, it demonstrates mismanagement of advertiser funds.

Paid Search media veteran Les Hostetler has joined Media Management, Inc. (MMi) as Paid Search Insights Lead.

We sat down with former client and MMi VP, Client Engagement Brian Jennings to understand all the ways he used the MMi offerings and services, and where we might continue to evolve.

The 2020 elections will be unlike any other, and they are nearly upon us. Couple this with a global pandemic, and you have a very turbulent election cycle for advertisers and their agencies. As is often the case, the key to success will be thoughtful preparation.

A lack of coordination between media and production ends up costing advertisers money and requiring them to make difficult compromises during the production process, and it doesn't have to be that way.

Have you been laid off from a media buying, media analytics or agency technical role? Or are you looking for talent in these categories? This list is for you.

MMi was launched by our CEO Thomas Bridge in April, 1995. As we celebrate our 25th anniversary from our homes in the midst of a global pandemic, we had the time to assemble this list of 25 “other” things that happened in the media world in 1995.

If you are an advertiser who is currently owed any level of TV weight for prior under-delivery, and you are comfortable being on air right now, this may be a damned good time to recover said weight.

It’s always crucial that every working media dollar be as productive as possible, but that’s particularly true now during COVID-19. As you look ahead to the next few months, here is a list of areas to consider in order to maintain or improve productivity and accountability in your media supply chain.

Given the circumstances now and for the months to come, it’s crucial that every working media dollar be as productive as possible, and that expectations are documented and transparent throughout the media supply chain.