Insights

The current state of managing National TV buys in the U.S. still requires three disparate data sets to be reconciled: deal documentation, invoices and vendor posts. Given that these don’t reside in one media buying software platform, the process is labor intensive and error prone. 

As a leading media audit firm and a neutral expert on the paid media supply chain, MMi has received numerous inquiries over the past year from our advertiser clients and their agencies about the Local TV and Radio marketplace evolution to impressions-based transactions. In this post, we provide an overview of exactly what we’re telling them.

Chris Sweeney and Kelcea Lesinski have joined MMi as the newest members of our Data Visualization team. Each brings a unique combination of experience in the media supply chain and in data analytics and visualization with Tableau.

Brian Jennings has joined Media Management as VP, Client Engagement. He comes to MMI from the Association of National Advertisers, where he held the position of Director of Business Development.

Meet with MMi's Thomas Bridge, Steve Smith and Fred Sattler at the 2020 National Automobile Dealers Association convention in Las Vegas, 2/14-2/17. Find out why so many of the country's top automotive advertisers rely on MMi's expert, 3rd party oversight of their paid media efforts to drive tangible value back to their companies.

Surprising few, it was recently announced that Accenture will be shuttering its Accenture Media Management arm, which offers media audit, benchmarking and agency pitch services to advertisers. This leaves its media audit clients with an opportunity.

MMi's CEO, Thomas Bridge, was featured on NPR's Marketplace program on Friday, 1/31/2020. Thomas spoke with Marketplace's Kimberly Adams about how MMi's clients have prepared for the anticipated historic glut of political TV advertising in 2020.

Thomas Bridge, Chief Executive Officer, Media Management, Inc.(“MMi”) announced that Lisa Rubenstein Niemeyer has been named Chief Client Officer effective December 1st, 2019.

You can always find an agency out there claiming that they can buy your Spot TV or Spot Radio "cheaper". But can they buy it to the same level of quality, and will they deliver it in full? If not, it isn't really cheaper.

Media buying guidelines are an important part of tying the execution of media buys to media plans – and ultimately to the client’s communication objectives. So it's important to get them right.

With Global Gaming revenues hitting $152.1 billion and global esports revenues growing to $1.1 billion, every CMO in the world is looking at platforms like Twitch and games like Fortnite to activate with Millennials and Gen Z.

Five years after technology first allowed us to measure whether a digital display ad fully loads on a screen in front of a human, advertisers are still paying for the 42% of impressions (on average) that do not. How is this possible?

Buyers have complained that networks “lied” to them and “robbed” them in last year's Upfronts. Were buyers really stolen from? Or were they simply duped? 

We’ve written extensively here about best practices in media buying and stewardship as well as about media planning processes. It takes more than excelling individually in each of these areas to maximize the effectiveness of your media investment, though.

The most difficult aspect of managing sponsorship investments may not be the finding of a property to sponsor, or even devising an activation program for the sponsorship.