Insights

Brian Jennings has joined Media Management as VP, Client Engagement. He comes to MMI from the Association of National Advertisers, where he held the position of Director of Business Development.

Meet with MMi's Thomas Bridge, Steve Smith and Fred Sattler at the 2020 National Automobile Dealers Association convention in Las Vegas, 2/14-2/17. Find out why so many of the country's top automotive advertisers rely on MMi's expert, 3rd party oversight of their paid media efforts to drive tangible value back to their companies.

Surprising few, it was recently announced that Accenture will be shuttering its Accenture Media Management arm, which offers media audit, benchmarking and agency pitch services to advertisers. This leaves its media audit clients with an opportunity.

MMi's CEO, Thomas Bridge, was featured on NPR's Marketplace program on Friday, 1/31/2020. Thomas spoke with Marketplace's Kimberly Adams about how MMi's clients have prepared for the anticipated historic glut of political TV advertising in 2020.

Fred Sattler, an Advertising Age Media Maven and respected media agency executive, has joined Media Management, Inc. as Vice President, Client Engagement, announced MMi CEO Thomas Bridge.

Thomas Bridge, Chief Executive Officer, Media Management, Inc.(“MMi”) announced that Lisa Rubenstein Niemeyer has been named Chief Client Officer effective December 1st, 2019.

Media buying guidelines are an important part of tying the execution of media buys to media plans – and ultimately to the client’s communication objectives. So it's important to get them right.

With Global Gaming revenues hitting $152.1 billion and global esports revenues growing to $1.1 billion, every CMO in the world is looking at platforms like Twitch and games like Fortnite to activate with Millennials and Gen Z.

Five years after technology first allowed us to measure whether a digital display ad fully loads on a screen in front of a human, advertisers are still paying for the 42% of impressions (on average) that do not. How is this possible?

Buyers have complained that networks “lied” to them and “robbed” them in last year's Upfronts. Were buyers really stolen from? Or were they simply duped? 

We’ve written extensively here about best practices in media buying and stewardship as well as about media planning processes. It takes more than excelling individually in each of these areas to maximize the effectiveness of your media investment, though.

The most difficult aspect of managing sponsorship investments may not be the finding of a property to sponsor, or even devising an activation program for the sponsorship.

Sponsorship spending in the U.S. was more than $24 billion in 2018 per ESB Properties.

In a new MediaPost column, MMi Senior Sponsorship Specialist BJ Roth provides readers with best practices for implementing a disciplined sponsorship accountability program.

Will technologies like blockchain make it possible for consumers to set their own universal privacy preferences and be compensated for sharing their data? Sounds crazy, but ...