Insights

Surprising few, it was recently announced that Accenture will be shuttering its Accenture Media Management arm, which offers media audit, benchmarking and agency pitch services to advertisers. This leaves its media audit clients with an opportunity.

MMi's CEO, Thomas Bridge, was featured on NPR's Marketplace program on Friday, 1/31/2020. Thomas spoke with Marketplace's Kimberly Adams about how MMi's clients have prepared for the anticipated historic glut of political TV advertising in 2020.

Thomas Bridge, Chief Executive Officer, Media Management, Inc.(“MMi”) announced that Lisa Rubenstein Niemeyer has been named Chief Client Officer effective December 1st, 2019.

You can always find an agency out there claiming that they can buy your Spot TV or Spot Radio "cheaper". But can they buy it to the same level of quality, and will they deliver it in full? If not, it isn't really cheaper.

Media buying guidelines are an important part of tying the execution of media buys to media plans – and ultimately to the client’s communication objectives. So it's important to get them right.

With Global Gaming revenues hitting $152.1 billion and global esports revenues growing to $1.1 billion, every CMO in the world is looking at platforms like Twitch and games like Fortnite to activate with Millennials and Gen Z.

Five years after technology first allowed us to measure whether a digital display ad fully loads on a screen in front of a human, advertisers are still paying for the 42% of impressions (on average) that do not. How is this possible?

Buyers have complained that networks “lied” to them and “robbed” them in last year's Upfronts. Were buyers really stolen from? Or were they simply duped? 

We’ve written extensively here about best practices in media buying and stewardship as well as about media planning processes. It takes more than excelling individually in each of these areas to maximize the effectiveness of your media investment, though.

The most difficult aspect of managing sponsorship investments may not be the finding of a property to sponsor, or even devising an activation program for the sponsorship.

Sponsorship spending in the U.S. was more than $24 billion in 2018 per ESB Properties.

In a new MediaPost column, MMi Senior Sponsorship Specialist BJ Roth provides readers with best practices for implementing a disciplined sponsorship accountability program.

Will technologies like blockchain make it possible for consumers to set their own universal privacy preferences and be compensated for sharing their data? Sounds crazy, but ...

Media Management, Inc. (“MMi”) announces the acquisition of Sponsorship Science effective January 1, 2019.

Unless you are employing a disciplined approach to optimize your paid media strategy through a deliberate media planning process, you can be assured that some portion of your spend is being wasted.