Insights

With Global Gaming revenues hitting $152.1 billion and global esports revenues growing to $1.1 billion, every CMO in the world is looking at platforms like Twitch and games like Fortnite to activate with Millennials and Gen Z.

Five years after technology first allowed us to measure whether a digital display ad fully loads on a screen in front of a human, advertisers are still paying for the 42% of impressions (on average) that do not. How is this possible?

Buyers have complained that networks “lied” to them and “robbed” them in last year's Upfronts. Were buyers really stolen from? Or were they simply duped? 

We’ve written extensively here about best practices in media buying and stewardship as well as about media planning processes. It takes more than excelling individually in each of these areas to maximize the effectiveness of your media investment, though.

The most difficult aspect of managing sponsorship investments may not be the finding of a property to sponsor, or even devising an activation program for the sponsorship.

Sponsorship spending in the U.S. was more than $24 billion in 2018 per ESB Properties.

In a new MediaPost column, MMi Senior Sponsorship Specialist BJ Roth provides readers with best practices for implementing a disciplined sponsorship accountability program.

Will technologies like blockchain make it possible for consumers to set their own universal privacy preferences and be compensated for sharing their data? Sounds crazy, but ...

Media Management, Inc. (“MMi”) announces the acquisition of Sponsorship Science effective January 1, 2019.

Unless you are employing a disciplined approach to optimize your paid media strategy through a deliberate media planning process, you can be assured that some portion of your spend is being wasted.

Nielsen's local TV panels and measurement methodologies are undergoing significant changes in 2018. Learn how you and your agency can prepare for them.

Are you looking for a list of media audit firms? We have it for you right here -- along with some key considerations when hiring a media auditor.

Buyers and sellers of Spot TV ad time do not always look at things the same way. In this post, we examine the sell-side perspective.

Some agencies have doubled down on demonstrating value by introducing "Accountability" as a specific discipline. What is media agency accountability?

Agencies sometimes approach being audited with fear and apprehension. We explain why they should stop worrying and learn to love the media audit.