Insights

The 2020 elections will be unlike any other, and they are nearly upon us. Couple this with a global pandemic, and you have a very turbulent election cycle for advertisers and their agencies. As is often the case, the key to success will be thoughtful preparation.

A lack of coordination between media and production ends up costing advertisers money and requiring them to make difficult compromises during the production process, and it doesn't have to be that way.

MMi was launched by our CEO Thomas Bridge in April, 1995. As we celebrate our 25th anniversary from our homes in the midst of a global pandemic, we had the time to assemble this list of 25 “other” things that happened in the media world in 1995.

If you are an advertiser who is currently owed any level of TV weight for prior under-delivery, and you are comfortable being on air right now, this may be a damned good time to recover said weight.

It’s always crucial that every working media dollar be as productive as possible, but that’s particularly true now during COVID-19. As you look ahead to the next few months, here is a list of areas to consider in order to maintain or improve productivity and accountability in your media supply chain.

Given the circumstances now and for the months to come, it’s crucial that every working media dollar be as productive as possible, and that expectations are documented and transparent throughout the media supply chain.

The current state of managing National TV buys in the U.S. still requires three disparate data sets to be reconciled: deal documentation, invoices and vendor posts. Given that these don’t reside in one media buying software platform, the process is labor intensive and error prone. 

As a leading media audit firm and a neutral expert on the paid media supply chain, MMi has received numerous inquiries over the past year from our advertiser clients and their agencies about the Local TV and Radio marketplace evolution to impressions-based transactions. In this post, we provide an overview of exactly what we’re telling them.

Chris Sweeney and Kelcea Lesinski have joined MMi as the newest members of our Data Visualization team. Each brings a unique combination of experience in the media supply chain and in data analytics and visualization with Tableau.

Brian Jennings has joined Media Management as VP, Client Engagement. He comes to MMI from the Association of National Advertisers, where he held the position of Director of Business Development.

Meet with MMi's Thomas Bridge, Steve Smith and Fred Sattler at the 2020 National Automobile Dealers Association convention in Las Vegas, 2/14-2/17. Find out why so many of the country's top automotive advertisers rely on MMi's expert, 3rd party oversight of their paid media efforts to drive tangible value back to their companies.

Surprising few, it was recently announced that Accenture will be shuttering its Accenture Media Management arm, which offers media audit, benchmarking and agency pitch services to advertisers. This leaves its media audit clients with an opportunity.

MMi's CEO, Thomas Bridge, was featured on NPR's Marketplace program on Friday, 1/31/2020. Thomas spoke with Marketplace's Kimberly Adams about how MMi's clients have prepared for the anticipated historic glut of political TV advertising in 2020.

Thomas Bridge, Chief Executive Officer, Media Management, Inc.(“MMi”) announced that Lisa Rubenstein Niemeyer has been named Chief Client Officer effective December 1st, 2019.

You can always find an agency out there claiming that they can buy your Spot TV or Spot Radio "cheaper". But can they buy it to the same level of quality, and will they deliver it in full? If not, it isn't really cheaper.