Insights

Media Management, Inc. (“MMi”) announces the acquisition of Sponsorship Science effective January 1, 2019.

Unless you are employing a disciplined approach to optimize your paid media strategy through a deliberate media planning process, you can be assured that some portion of your spend is being wasted.

Nielsen's local TV panels and measurement methodologies are undergoing significant changes in 2018. Learn how you and your agency can prepare for them.

Are you looking for a list of media audit firms? We have it for you right here -- along with some key considerations when hiring a media auditor.

Buyers and sellers of Spot TV ad time do not always look at things the same way. In this post, we examine the sell-side perspective.

Some agencies have doubled down on demonstrating value by introducing "Accountability" as a specific discipline. What is media agency accountability?

Agencies sometimes approach being audited with fear and apprehension. We explain why they should stop worrying and learn to love the media audit.

Chances are you are incurring local or spot TV UD (under delivery). Key questions: what are you doing to minimize it, and how quickly are you recovering it?

Media agency transparency has reached a boiling point in the U.S. However, the ad industry didn't get here overnight. It's been 20 years in the making.

The digital display ad ecosystem is complicated. Fortunately, there are a handful of straightforward metrics you can track to assess your performance.

Sourced traffic is when digital media publishers acquire audience through 3rd parties and sell it to advertisers (i.e. when demand outstrips their supply).

With principal-based buying, media agencies take ownership of media assets and re-sell them on a non-disclosure basis (usually to their clients). Conflict?

Are the National TV Upfronts still relevant? As a deal structure for transacting National TV, absolutely. But the process itself? Perhaps not.

As the 4As-ANA debate over media agency transparency intensifies, we wonder whether advertisers would pay a premium for transparency.

Local cable can be an attractive option for advertisers. However, it's important to understand what you are buying, and how performance is being reported.