You invest in media to drive sales. Does your organization have the resources, expertise, and impartiality to objectively assess the performance of your paid media initiatives? Are you getting what you paid for, and are you receiving good value? According to whom? If your media does not deliver or meet your expectations, what is your recourse and how well is it documented? Is your organization's own behavior driving value loss? We can answer these questions better than anyone, and we do exactly that for our Clients every day.