An expert, third party media audit helps you determine whether your agency partners and media sellers are performing up to your expectations. Are you getting what you paid for? Are you getting good pricing? Do you have controls in place to hold parties accountable for their performance and pricing guarantees?
Good media audits are not just about cost "pools". It's not only about what you paid. It's about what you received. Was it everything it could have been, and was it what your company expected? Cost benchmarking is an important component of media auditing, but in the U.S. murky, proprietary cost "pools" are B.S. Give us a call, and we'll tell you why.