Melting Your Snowball: Recovery of Spot TV UD (Under Delivery)
Chances are you are incurring local or spot TV UD (under delivery). Key questions: what are you doing to minimize it, and how quickly are you recovering it?
by:
Michael Solomon
You can have the most accurately estimated and most perfectly negotiated buy in history, but, if not stewarded, you aren’t going to get what you expect or what you are paid for.